Rich & synchronized
73% of viewers look at a second screen during TV programs
80% do so during advertising breaks.
SYNC DISPLAY is a unique solution for this market. It displays rich advertising formats on mobile devices which are synchronized with the TV. This is a new advertising inventory for advertisers and agencies with incremental revenues for application providers.
• Rich: SYNC DISPLAY allows for the display of very high quality, rich formats, without limiting size and interactivity, thanks to SYNC’s ability to manage a dynamic preloading system using mobile device memory. Finally, no more limits on creativity!
• Synchronized: SYNC’s Fingerprinting Matching Technology (FMT) is our unique and patented audio and video recognition system. FMT matches the what’s on TV with fingerprints on a mobile phone or tablet, creating a new, much more contextualized and effective advertising space.
With a match, it displays contextually useful information in real time - exactly in the moment. (ex: display of info about a specific car exactly at the same time the TV content or advertisement is being aired)
SYNC DISPLAY exceeds the goals of the GDPR regulation, carefully manages the Opt-in experience.
With a unique-to-market FULLY anonymized ad solution
• SYNC DISPLAY is always an opt-in experience;
• And there is never any interference with new subscriber acquisition, or app updates:
- opt-in query upon the third launch of a mobile app – never during the installation or update process.
- clear pop-up dialog explaining the use of the mic.
- opt-out users can continue using the app without interruption.
• SYNC DISPLAY is a unique anonymized synchronysing solution;
• no personal data is used whatsoever.
• no IDFA, no cookies are captured or stored.
• local fingerprint matching with content or advertising happens IN the device. NO sound whatsoever leaves the mobile device. NO listening.
• SYNC DISPLAY can utilize a publisher’s ID scheme to enable DMP matching and data normalization.